Simplifying Donor Data Integration for Nonprofits
Posted: March 31, 2025
Solving the Data Integration Puzzle
For nonprofits, managing donor information can feel like a juggling act. You’ve got donation details coming in, backend systems like CRMs or spreadsheets to update, and a team that’s already stretched thin. The disconnect between donor data and the tools you rely on can lead to hours of manual work, missed opportunities, and frustrated staff.
Enter Better Giving’s Donor Data Integration feature – a solution that bridges this gap effortlessly.
Better Giving’s Integration is included as part of its core offering. It tackles one of the biggest headaches nonprofits face: getting donor data to flow seamlessly into backend systems. Whether you’re tracking contributions in a CRM, updating an email marketing list, or logging gifts in a spreadsheet, this integration tool ensures your donation details sync up automatically. No more copying and pasting, no more errors – just a smooth connection that saves time and keeps your records accurate.
Imagine
Imagine a donor gives through Better Giving. With the integration service activated, that donation instantly updates your CRM with their name, contact details, amount, date and more – no extra steps required.
It’s like having an assistant who never sleeps, quietly keeping your systems in harmony so you can focus on your mission.
How It Works – And Why It’s Included
The best part?
This powerful integration comes standard with your Better Giving account. You don’t need to pay extra for a fancy add-on or hire a developer to make it work.
Better Giving has partnered with Zapier, a popular platform that connects thousands of apps, to make this happen. Once you set it up using your own nonprofit’s personalised and secure ‘API Key’, your donation data can flow to tools like Salesforce, Mailchimp, Google Sheets, or virtually any system you already use.
You’ll need a Zapier account to unlock this magic. But don’t worry – this isn’t a downside. Zapier’s pricing starts low (often free for basic use, with paid plans far cheaper than many standalone donor API solutions), making it a budget-friendly option compared to other platforms that charge hefty fees for similar functionality.
Plus, once you’ve got Zapier, you’re not just limited to Better Giving integrations – you can use it to connect other parts of your nonprofit’s workflow, like event sign-ups or volunteer tracking.
It’s a small investment that delivers big flexibility. We’re big fans!
A Simple Setup for Big Results
Getting started is straightforward. Log into your Better Giving dashboard, head to the Integrations section, and generate your API key. Then, in your Zapier account, create a ‘zap’ that links Better Giving, choose ‘a new donation’ as the trigger and then pick the app you want to send that data to. Match up the fields – like donor name or gift amount – and test it out. Once it’s running, your donor data flows where it needs to go, every time. (Full and simple details on how to do this are found here)
For nonprofits, this means less time wrestling with data and more time building relationships with supporters. It’s a practical fix to a real problem, wrapped into Better Giving’s mission to make fundraising easier.
Why It Stands Out
Other donor or donation Integration or API solutions might promise integration, but they often come with steep costs or require technical know-how that small nonprofits can’t spare. Better Giving’s approach is different.
By bundling the Integration API with Better Giving’s platform and leaning on Zapier’s affordable, user-friendly infrastructure, it delivers a cost-effective, accessible way to keep your donor data connected.
It’s not just about saving money – it’s about giving you options to grow without breaking the bank.
Ready to stop the data juggling and start streamlining?
Head to your Better Giving dashboard and set up your integration today. Your team will thank you!