beyond-giving-tuesday

Make Giving Tuesday 2024 become ‘Better Giving Tuesday’!

Giving Tuesday is widely celebrated as a day of global generosity, a time when individuals, organizations, and communities rally together to support causes close to their hearts.

But how effective is the Giving Tuesday model in a world where charitable donations are dropping? Can we build on the good intentions of those giving? Make it even more effective? More sustainable? Can we make it, well, better?

Let’s dig in.

Giving certainly increases on Giving Tuesday – to the sum of $3.1billion in the USA alone, with some nonprofits seeing 30% of their donations coming in the last month of the year. It ‘kicks off’ giving season. The donors who do donate are more likely to become recurring donors, always a bonus. AP News

But a report from the GivingTuesday Data Commons notes that in 2023, while total donations increased modestly by 0.6% compared to the previous year, the number of participating donors decreased by 10%. This trend underscores the difficulty nonprofits face in maintaining consistent donor support beyond the Giving Tuesday event. Giving Tuesday

And The Fundraising Effectiveness Project’s Q4 2023 report indicates a decline in donor counts and retention rates, suggesting that while there may be a surge in donations on Giving Tuesday, sustaining donor engagement throughout the year remains a challenge. Giving Tuesday

These findings suggest that while Giving Tuesday serves as a valuable catalyst for charitable contributions, nonprofits can experience a “spike and dip” effect: a surge in donations on the day, followed by a drop-off afterward.

This phenomenon can lead to uneven funding, making it challenging for nonprofits to budget and plan effectively. Some donors may feel pressure to give impulsively, rather than thoughtfully engaging with causes that align with their long-term values.

What’s more, with thousands of organizations vying for attention simultaneously, smaller nonprofits can find it hard to compete with larger entities that have greater marketing resources, which leads to a concentration of donations among those most visible organizations.

Better Giving addresses these issues by transforming the traditional Giving Tuesday model into one that supports year-round sustainability. Turning giving into ‘better giving’.

Rather than focusing solely on one day, we offer nonprofits a way to ensure that each donation on that day provides enduring value.

We provide a one-stop solution to fundraise, save and invest. Most organizations focus on getting donations in the door, but few focus on what comes next.

With Better Giving, we not only provide free donation processing, but we help put those donations to work for you by directly integrating high-yield savings and managed investments that you can have granted out to you at any time. Let your donations work for you, with the peace of mind of knowing they’re always available when you need them.

This Giving Tuesday, we invite nonprofits to think beyond the day’s limits and create a funding model that continues to work for their mission on Wednesday, Thursday, Friday and FAR beyond!

Here’s how to make this shift and turn your Giving Tuesday campaign into a catalyst for sustainable growth.

1: Register with Better Giving and Lay the Foundation for Long-Term Impact

If your nonprofit hasn’t yet signed up with Better Giving, now is the perfect time, it’s free to do after all! Don’t delay! Register today!

Better Giving automatically turns each one-time donation into a resource that generates continuous value.

Unlike conventional donation platforms, donations via Better Giving are immediately routed into a savings or investment sustainability fund , allowing your donations to grow into the next year AND beyond.

Step 2: Embed the Single, Simple Donation Form.

Better Giving makes it easy for nonprofits to start accepting donations immediately with a single, streamlined and embedded donation form.

With this one form, donors have access to a straightforward, transparent process, which increases trust and ensures that your Giving Tuesday campaign runs smoothly. So many nonprofits spend time and money getting visitors to their website, only to send them elsewhere when they try to donate! The embedded form keeps the donors on YOUR pages.

Once embedded on your website, your Better Giving donation form is ready to accept a range of contributions that feed into the sustainability fund. It’s a seamless experience for donors, giving them confidence that their gift has lasting value, while empowering your nonprofit to grow with every contribution.

Step 3: Tell people about it!

This is a crucial step:

Once you’ve registered, once you’ve created your embedded form on your website, TELL your supporters about the impact they could have.

Impact not just for now, but forever! Here’s a suggested email to edit and use.

Growing for the Future: Make Your Giving Tuesday Donations Last Forever

So, lets look forwards. Let’s go Beyond Giving Tuesday.

Into 2025.

Imagine a world where every Giving Tuesday donation your organization receives, in fact EVERY donation, could create a ripple effect of good throughout the year.

This vision is now possible with Better Giving’s unique approach to sustainable funding.

This year, don’t just aim to meet your short-term fundraising goals.

Ready to Take Action?

This Giving Tuesday, take the first steps toward building a more stable, sustainable future for your nonprofit. Remember, it’s just a simple three step process::

Register with Better Giving (if you haven’t yet). Start building a foundation that will carry your organization forward.
Embed your donation form
Invite your supporters to be part of a Giving Tuesday that lasts far beyond the holiday season.